This year we won the Agora for Outstanding Achievement in Export Marketing from the Philippine Marketing Association. We are honored. Below we quote from The Daily Philippine Inquirer’s website (Business Section:
Alliance Tuna International is one of the leading canned tuna manufacturers in the Philippines. Its high-quality tuna and salmon products are currently exported to over 40 countries. Even though it is not exactly a household name in the country, the global clamor for its products is too loud not to hear.
“We don’t have aggressive TV and radio campaigns. Our biggest marketing strategy, through the leadership of our president and CEO Jonathan Dee, is to ensure that we have first-rate quality products,” says Teresita Ladanga, SVP and COO of Alliance Tuna.
Despite the lack of larger-than-life ad campaigns, it remains one of the most profitable corporations and is the 2009 Agora awardee for Export Marketing.